DIGITAL & SOCIAL MEDIA COMMUNICATION | FINAL PROJECT
Yeoh Xiao Shi (0331577)
Digital & Social Media Communication
Final Project
INSTRUCTIONS
FINAL PROJECT
Pitch Deck & Design Application Development (Week 13 - Week 15)
Week 13 - Week 15 (21/11/19 - 29/11/19)
In week 13, it is the time for us to start working on the final project which is to improve Taylor's current website. To start, we were told to look back on the project we have done. Also, we were reminded of the three objectives briefed by the client when designing the website.
Here are my group final project slides below.
Embedded PDF of Final Project Slides.
REFLECTION
Experiences
Undeniably, this project is the most challenging one to me compared to the past projects we did for this module. Initially, I have no idea how to start as I think the current web design looks well to represent Taylor's. Hence, it took up me some time to figure out which part I could help to improve.
Observations
While browsing through the competitor's website, I observed that Taylor's website has a more pleasing design with more comprehensive content. However, the current website did not reach much on the three objectives.
Findings
I found that the design process went much easier after listing out the need states and pain points of the target audience. Also, I learned how to develop a design for the website using the findings I found in the previous tasks.
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