CREATIVE BRAND STRATEGY | FINAL PROJECT

01/10/19 - 26/11/19 | Week 6 - Week 14
Yeoh Xiao Shi (0331577)
Creative Brand Strategy
Final Project

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INSTRUCTIONS

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FINAL PROJECT 
Event Branding (Week 6 - Week 14)

Week 6 - Week 14 (01/10/19 - 26/11/19)

For our final project, we were instructed to come up with a new brand identity for the brand we created in the previous semester. Then, we will need to propose an event for it. To complete this, we were required to create an e-brand book, brand stationery and application, as well as event application. Also, we would need to create a brand promotional video. 

Submission :

Development



E-Brand Book (1024x768px)

Brand Stationery

Fig.1.1: Name Card.

Fig.1.2: Name Card. 

Fig.1.3: Name Card.

Fig.1.4: Name Card.

Fig.1.5: Name Card.

Fig.1.6: Letterhead.

Fig.1.7: Letterhead.

Fig.1.8: Letterhead.

Fig.1.9: Letterhead.

Fig.1.10: Letterhead.

Fig.1.11: Envelope.

Fig.1.12: Envelope.

Fig.1.13: Overview of the stationery.

Fig.1.14: Overview of the stationery.

Fig.1.15: Overview of the stationery.

Fig.1.16: Overview of the stationery.

Brand Applications

Fig.2.1: Menu. 

Fig.2.2: Brochure. 

Fig.2.3: Paper Cup. 

Fig.2.4. Paper Cup.

Fig.2.5: Mineral Water. 

Fig2.6: Tote Bag. 

Fig.2.7: Paper Bag.

Fig.2.8: Sofa Pillow. 

Fig.2.9: Employee's T-Shirt.

Fig.2.10: Employee's T-Shirt. 

Fig.2.11: Outdoor Signage. 

Fig.2.12: Window Signage. 

Event Applications

Fig.3.1: Event Poster.

Fig.3.2: Event Poster.

Fig.3.3: Event Poster.

Fig.3.4: Gift Voucher.

Fig.3.5: Gift Voucher.

Fig.3.6: Loyalty Card.

Fig.3.7: Loyalty Card.

Fig.3.8: Roll-Up Bunting.

Fig.3.9: Balloons.

Fig.3.10: Instagram Posts.

Fig.3.11: Instagram Posts.

Fig.3.12: Instagram Posts.

Fig.3.13: Instagram Posts.

Fig.3.14: Instagram Posts.

Fig.3.15: Instagram Posts.

Fig.3.16: Instagram Story.

Fig.3.17: Instagram Posts.

Fig.3.10: Facebook Page.

Fig.3.11: Facebook Page.

Fig.3.12: Facebook Posts.

Fig.3.13: Facebook Posts.

Fig.3.14: Facebook Posts.

Fig.3.15: Facebook Posts.

Fig.3.16: Facebook Event Calendar.

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REFLECTION

Experiences

To start the project, we were told to brand an event for the brand we created in the previous semester. For me, I was being advised to rebrand the brand identity to make it more fun and colourful. Hence, I decided to come up with a new brand that selling the same products. As for the event, I was told to think of something related to my brand. 

Observations

I observed that the experiences and knowledge I gain from the previous semester did help me a lot in completing this project. However, I still found myself having a hard time finding a suitable style for my brand. Also, there is a time I feel lost in creating the event as the instructions given were very unclear. Hence, it took me some time to work on it. 

Findings

Through this, I found that having a brand strategy is important especially for a startup as it helps to distinguish us from the competition and make the brand more recognisable to the customers. Also, I realised it is important to have a consistent visual identity between the design for the brand and event so that it communicates well with the consumers.