DIGITAL & SOCIAL MEDIA COMMUNICATION | PROJECT 1

13/09/19 - 27/09/19 | Week 3 - Week 5
Yeoh Xiao Shi (0331577)
Digital & Social Media Communication
Project 1

---

INSTRUCTIONS

---

PROJECT 1
Adobe Analytics (Week 3 - Week 5)

Week 3 - Week 5 (13/09/19 - 27/09/19)

In the third week of class, we were introduced to our first project which we are required to analyse the data of Taylor's website through Adobe Analytics. Similar to what we have done for the previous exercise, we need to compile all our analysis and present it as a group.

Here are my group's presentation slides below.

Embedded PDF of Project 1 Slides.

---

REFLECTION

Experiences

For this project, we need to analyse Taylor's website data via Adobe Analytics and prepare a presentation. When looking at the very beginning, I was scared as I can't understand all those metrics and analytics. However, I managed to familiarise with it after spending some time working on the project. 

Observations

I observed that Google Analytics features are more fundamental and simple, whereas Adobe Analytics features are more complicated. Hence, I think it is much easier for me as a beginner to analyse Google Analytics than Adobe Analytics. 

Findings 

I found that Adobe Analytics is widely used as a business tool to have a more comprehensive understanding of customer insights. It helps the organisations in creating a compelling, connected and efficient customer experience.