CREATIVE BRAND STRATEGY | PROJECT 1A
Yeoh Xiao Shi (0331577)
Creative Brand Strategy
Project 1A
INSTRUCTIONS
PROJECT 1A
Presentation (Week 3 - Week 4)
Week 3 - Week 4 (10/09/19 - 17/09/19)
For the first part of this project, we were required to research and analyse a local well-established campaign or event as a case study and prepare a presentation. We have to identify the brand strategy supported by its brand identities like naming, logo, slogan, brand story, brand message, big idea and more. Also, we need to explain the brand experience like how the customers really see the brand. We were given one week to prepare and the presentation was expected to be easy to understand, clean, clear and concise.
Here are my research report and presentation slides below :
Embedded PDF of the research.
Embedded PDF of the presentation slides.
FEEDBACK
Week 2
General Feedback : Most of us did well in the presentation. However, we were given advice to design our slides well as we are the design students.
Specific Feedback : I was told to move the title in the brand experience slide to the top instead of placing it in the middle. Other than that, overall is good.
REFLECTION
Experiences
At first, I think this project wasn't that hard as it was very similar to the first project we did in Branding Corporate Identity class. But, I found it challenging when I start looking for information about the brand as there is not much info provided on the website. It took me a while to gather the information and understand them. As for the brand experience, I was unsure of what to include in the slide. Hence, I browse through what the seniors have done.
At first, I think this project wasn't that hard as it was very similar to the first project we did in Branding Corporate Identity class. But, I found it challenging when I start looking for information about the brand as there is not much info provided on the website. It took me a while to gather the information and understand them. As for the brand experience, I was unsure of what to include in the slide. Hence, I browse through what the seniors have done.
Observations
I observed that it is easier to prepare for the slides after compiling all the information together and it saves me a lot of time. Moreover, I noticed that I always feel nervous when it comes to presentation. Even though I have prepared to present, I still tend to read the whole slides. Hence, I found that there is a need for me to improve my presentation skills for the next presentation.
I observed that it is easier to prepare for the slides after compiling all the information together and it saves me a lot of time. Moreover, I noticed that I always feel nervous when it comes to presentation. Even though I have prepared to present, I still tend to read the whole slides. Hence, I found that there is a need for me to improve my presentation skills for the next presentation.
Findings
From this project, I found that event branding is not only about creating a strong visual identity but also about a good brand strategy to market the brand. It can be done both through digital branding and onsite branding. It helps the brand to communicate with the customers and makes it more recognisable.
From this project, I found that event branding is not only about creating a strong visual identity but also about a good brand strategy to market the brand. It can be done both through digital branding and onsite branding. It helps the brand to communicate with the customers and makes it more recognisable.
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